What's the demographic for Harley Davidson riders in the United States?

 

A:
Galveston motorcycle accident lawyers note that over the past decade or so, the Harley Davidson demographic has consistently concentrated itself in older "baby boomer" riders within the United States. These riders, now mostly 50 or older, have shown strong loyalty to the heavy Harley touring bikes. Harley Davidson is probably the world's largest producer of heavyweight touring motorcycles. But because of the standard demographic in the United States, traditionally Harley's primary market, the bikes have been tagged as "geezer glides" by critics.
 
The past decade has also seen fatal motorcycle accidents soar among riders 40 and older. The diminishing customer base combined with diminished spending among loyal Harley fans entering retirement in lean times might have caused some quiet panic in corporate headquarters. Because Harley has increasingly abandoned its aging loyal fans to focus on efforts to woo a younger customer base.
 
Harley is pouring its resources into new designs, pricing models, and marketing campaigns to shed its "geezer glide" image for a hipper, newer look. A promising upswing in younger customers, accompanied by some backlash from its long-term, older customers, has shown that the effort is working.

Our Galveston motorcycle accident lawyers hope that with its new bikes for a new generation, perhaps Harley Davison will modify the traditional bike constructions that have become associated with the legendary and dangerous "Harley wobble." Download a FREE copy of our helpful e-book on the essentials of motorcycle accident claims if you've been injured in a bike wreck and have questions.

Galveston, TX Personal Injury Lawyer